Read the Fresh Pressed post here about the goodness of Minimalist Living, then you will know what I am talking about. Minimalist Design is the choice to make if you want your website to be respected. Here is a 5 point guide that we follow when creating client sites:
1. Imagery is good, but only in small doses – you have heard it before: Content is King. Be sure your front page is rich with clear, relevant content. Change out the welcome message once a month if possible, and certainly have a link or text box to a blog or newsbox so your viewers can see your changes, news or updates easily.
2. Keep your logo and site name prominent by displaying it along in your header. Be sure the color background has some texture or a gradient for added richness.
3. Keep your social network buttons visible, but using only those few that you are willing to keep up (Facebook, Twitter, etc.) and don’t just slap on the “Share” plugin that includes 97 other social networks that you never heard of..
4. High quality photographs are a must, but use sparingly: On the homepage, use a three-image slider with text embedded in a home-page slideshow, and perhaps three small images as toppers to a three-topic footer. On the inside pages, use a feature image per article, and/or a few images in the sidebar. Buy high-quality images as iStock.com or get free stock from Microsoft Clipart.
5. On the interior, keep your main pages simple and clearly named: About, Services, Process, FAQS, Contact, etc. Build a Photo gallery if necessary, on an interior page, and add images regularly.
Finally, be sure your designer has helped take SEO steps for you to be found in a search. And keep up regular posts on your blog, Facebook, Twitter, etc.
You will be well on your way to a respected and highly viewed web home.
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