Maryland Business Owners are busy enough managing the store, without having to stop and learn social media. But you have to and we are here with a helpful series to make it painless. So put down that direct mail contract, and fire up your laptop and let’s get started. We are going to give you quick tips to make a footprint in four Social Media sites: (1) Facebook (2) Twitter, (3) Pinterest, (4) Youtube.
First in the series: Facebook
You’d have to be living under a rock to not know plenty of details about this entity. There are more than 500 million active users, the bulk of most social network traffic, Each user has an average 130 friends, and they spend over 700 minutes per month on Facebook. See this Infographic by Kissmetrics
So, it is pretty safe to say your customers are on board. So let’s put you there too.:
1: CREATE the Page:: Create a business Facebook page here.
2. IMAGES :: Upload an image to be your timeline sized (851px by 315px) and your logo sized (200 px square)
Note that the timeline width is 851px, not 850px as you see in most tutorials. Trust me, as a graphic design professional, this width will make your timeline graphic extra crisp.
3. ADD CONTENT :: Fill out your profile with business marketing statements that briefly describe your mission, add your website URL, address, hours of operation, etc., and then add a few posts, such as your opening day milestone. This is done via the post window in the middle-left side. Once you have written your post, click share to publish. Note fun post options such as the ability to “pin” a single post to be first.
A Facebook page may be free but your time is money, so try to post only a few times regularly, such as a sentence or two one to three times a week. Your post timing depends on your audience — the younger set are online at night, the older early on. Announce sales, or events, or milestones. You can even just post an image or a quote. And try to spark conversations by asking a question about your service or product.
The point is to get your new content into the mix that day so folks see your business name in their newsfeeds.
As you get more comfortable with the application, branch out and post events and coupons, and even try an ad, maybe committing a few dollars a day for a few weeks to boost your “Likes.” Why? Because a “Like” carries the weight of a word-of-mouth referral from a trusty neighbor. So, while you are visiting our page, please click “LIKE”. We will be sure to return the favor on your new business page.
Next in the Series:: Pinterest Quick-Start Guide for Maryland Business